Hi,

It's amazing what you can do with the Internet. We launched a blogsite (costs nothing) called "Adopt A Sheep" 3 days ago, asking visitors to donate $35 to pay for the emergency feed for a single sheep through the next 100 days on our drought-affected property. (http://adoptasheep.blogspot.com) The bank tried to put us through the hoops to register as a credit card merchant, so we simply plugged in PayPal (costs nothing). I mentioned it in an email to one or two people and we had our first adoption order for 5 lambs yesterday. Sent a press release to a few newspapers around the world and here at home, and got a story in the Daily Telegraph this morning - and woke to the telephone ringing... A Sydney radio station wants an interview, a television network is flying a crew up by chopper to film a segment... (Nothing's guaranteed with PR until it appears in the media.) I got the idea from World Vision's tv campaign: adopt a child for Christmas. It's one thing to have the idea - it's another to be empowered to execute it. The Net makes it all possible. Low budget... No, No Budget Marketing.


Cheers!

Michael